With just under four months to go until Rogue One: A Star Wars Story reaches theaters (as of this writing), Lucasfilm is about to crank up their marketing efforts to 11. Earlier this month, the studio unveiled a full-length trailer for director Gareth Edwards’ war drama, and the latest coverage on the film has brought about new official stills and even an explanation of its title. If last year’s Force Awakens campaign is anything to go by, this is merely the tip of the iceberg. There’s still much to be done before the Rogue One premiere.
Of course, Star Wars is a merchandising giant thanks to the variety of tie-in products that are available. Action figures are arguably the most popular item, allowing fans to bring a piece of the film home and play out their own adventures in a galaxy far, far away. The first wave of toys from the Rogue One line will be released as part of this year’s Force Friday event, dubbed “Rogue Friday,” on September 30, 2016. As moviegoers make their shopping plans, they can now get a look at some of the action figure sets hitting shelves.
Jedi Temple Archives got a hold of some images depicting three “versus” dual packs, two new vehicles, and an electronic stormtrooper helmet that’s similar to the Kylo Ren one from last year. Check out the pictures below:
Save for the oddly placed Snowtrooper vs. Poe Dameron set, these toys primarily spotlight all the fresh elements that Rogue One will introduce to the franchise. Rebel allies like Moroff and Pao (affectionately called Big Mouth by fans after the behind-the-scenes sizzle reel from Celebration) are new creatures that haven’t been seen before in the films. It’s also nice to see the Empire’s army getting more variations of the stormtrooper design. The all-black Death Troopers in particular are sure to become a fan-favorite as promotion heats up. And Star Wars wouldn’t be complete without some ship battles, which will make the U-Wing and TIE Striker highly sought after.
These only scratch the surface of what will be available during the big rollout. During the Rogue One panel at Celebration, Felicity Jones got to show off the first Jyn Erso action figure, and there are still several other characters that haven’t been revealed yet (fans will want a Chirrut Îmwe figure immediately). Hasbro will most likely use the hype surrounding Darth Vader’s heralded return to the movies as a launching pad for new Vader toys. The Sith Lord’s appearance in the trailer was brief, but the villain should factor heavily in the merchandising. Fans have much to be excited about as they wait for Rogue One to hit theaters this holiday season, and sales should be just as strong (if not better) than they were for Episode VII.
Rogue One: A Star Wars Story opens in U.S. theaters on December 16, 2016, followed by Star Wars: Episode VIII on December 15, 2017, the Han Solo Star Wars Anthology film on May 25, 2018, Star Wars: Episode IX in 2019, and the third Star Wars Anthology film in 2020.