Star Wars fans are well aware that Rogue One: A Star Wars Story is right around the corner, scheduled to premiere in theaters in just a few months. Lucasfilm has already done a great deal of advertising, releasing two well-received trailers, a plethora of still images, and information about the variety of new characters that are in the spinoff. The studio will continue their marketing efforts in the very near future with the Rogue Friday event. Similar to last year’s Force Friday, the day will see the first wave of Rogue One merchandise hit store shelves.
Awareness has continuously been raised for the collection of toys. Hasbro spent the past few weeks unveiling pictures of their new action figures, and the “Go Rogue” stop-motion video series has showcased the products in action (you can watch the 3 firsts videos clicking on the links Chapter 1, Chapter 2 and Chapter 3). As fans make their shopping preparations, they need to figure out which store(s) they want to visit. That decision should become easier (or harder, depending on your point of view) with the announcement of retailer exclusive items.
In a press release, Hasbro revealed five new toys that will be available in specific stores. Wal-Mart will have the Smart R2-D2, which is similar to Sphero’s popular BB-8. It is programmable and interactive, linking with an app that allows users to control the droid’s movements and actions. It also responds to your voice, and dances to songs. At K-Mart, fans can buy the 6-inch Jyn Erso Black Series Mountain Base variation, which has a diorama base for the figure. Amazon shoppers will be able to get the Black Series Shadow Trooper helmet, which comes equipped with voice changing technology. Target is the only place for the Captain Cassian Andor blaster from Nerf, and Toys “R” Us has a Black Series 6-inch Imperial Hovertank Pilot figure. Check out images of the toys in the gallery below:
In addition, the Star Wars fan site Yak Face has posted an unofficial check list of all of the various Rogue One items that will be available. Collectors can download a PDF and keep track of everything they own as they make their purchases. As one would expect, there are several products out there, and die-hards will no doubt be attempting to get as many as they can. There’s something for all budgets, so even the more conservative consumers should find at least one piece of Rogue One merchandise to bring home. It’s an exciting time to be a Star Wars fan, with Disney planning movies well into the next decade, and they can keep fan enthusiasm high, there will be Force Fridays going on for a very long time.
Rogue One: A Star Wars Story opens in U.S. theaters on December 16, 2016, followed by Star Wars: Episode VIII on December 15, 2017, the Han Solo Star Wars Anthology film on May 25, 2018, Star Wars: Episode IX in 2019, and the third Star Wars Anthology film in 2020.