With the next episode in the Star Wars saga coming out later this year, Force Friday is coming back to reveal all kinds of Star Wars: The Last Jedi products – and even a new character – all thanks to the Star Warsapp and augmented reality. As part of the promotional campaign for this event, Star Wars has released a special (and encoded) message from General Organa. Watch a coded transmission from General Leia Organa…
A list of events and giveaways that will take place at a variety of retailers for Force Friday II has been revealed. Soon, the first wave of Star Wars: The Last Jedi tie-in products will officially hit store shelves, signaling the imminent arrival of the highly-anticipated sequel. Fans have already gotten a head start of putting together shopping lists thanks to a plethora of toy leaks that have popped up on the web over the past couple of months, and they’ll shortly be able to bring those products home, adding to their collections. The likes of Hasbro, LEGO, and Funko have big things planned with extensive lines that highlight all the main characters.
Once people figure out what they want to buy, the biggest question is where to go to purchase it. To help make that decision easier (or, depending on your point of view, harder), stores commemorate Force Friday with their own special exclusives as a means to entice customers. Just about every retailer one can think of is taking part in the festivities, so, much to the delight of interested consumers, a one-stop shop of everything happening come September 1 is online.
Posted on the Star Wars website, the list runs down all the companies with something in store for Force Friday – ranging from Toys ‘R’ Us to Pottery Barn. Unsurprisingly, the Disney Store has the most extensive agenda, complete with a mini poster set for the first 100 guests who make a purchase, an R2-D2 craft activity, Star Wars Story Time, and special theming that represents the light and dark sides of the Force. Wal-Mart will display the 6-foot LEGO Luke Skywalker that appeared at this year’s San Diego Comic-Con at their Orlando, FL location and host “Jedi Be Ready” games and activities at select stores. Toys ‘R’ Us is handing out free Funko Pop figures, t-shirts, and collectible posters for Force Friday attendees. Several of the other retailers are teasing exclusive products in addition to the regular lines. Click on the link above to see the complete list of all participating stores.
Ever since the infamous Kenner “empty box” campaign in 1977, merchandising has been a huge part of the Star Wars franchise. Lucasfilm is keenly aware of this fact, and has turned the official unveiling of new tie-in materials into an unofficial holiday. The action figures are just the tip of the iceberg, as Staples will sell new Star Wars drones and the “Journey to The Last Jedi” publication series begins in ernest with the Phasmaand Leia: Princess of Alderaan novels (among others). No matter how one enjoys Star Wars outside the theater, there will be something for everybody as fans scout the stores. The studio has kept promotion for Episode VIII down to a minimum at this point in time, but with the summer movie season in the rearview mirror, that’s about to dramatically change. It’s only a matter of time before another trailer debuts, along with a theatrical poster and a bevy of TV spots.
Force Friday II also has an interactive component thanks to the Find the Force treasure hunt, where fans can use the Star Wars app to scan graphics in stores and take pictures with digital renderings of Last Jedicharacters (test it now to get an early look at the porgs). Lucasfilm hinted a new character will be revealed as part of this, as well as announcing a sweepstakes to win tickets to the Episode VIII premiere. It’s a lot to take in, so hopefully viewers can enjoy as much of Force Friday as possible.
LOOK AT SELECT NEW FORCE FRIDAY II STAR WARS PRODUCTS
New Star Wars products — including many inspired by Star Wars: The Last Jedi — hit stores on Force Friday II. And if you’re wondering what you might find, fear not: StarWars.com has the intel you need. Check out the guide below to see some of the toys, and other Force-powered items!
Rebel Insignia Cufflinks
Available at Nordstrom and Nordstrom.com.
Premium Rey Lightsaber – Parks Exclusive
This collectible lightsaber features authentic lights and sounds and includes a removable blade. This product also includes a belt clip, a hilt display stand and a wall mount display. The lightsaber includes 3 “AA” batteries, which make this saber ready for instant action.
Star Wars Elite Series Die Cast Action Figures
Star Wars Elite Series Die Cast Action Figures inspired by Star Wars: The Last Jedi (characters included: Kylo Ren (unmasked), Rey, Luke Skywalker, First Order Judicial Stormtrooper, Praetorian Guard, R2-D2). A premium line of die cast action figures featuring characters inspired by Star Wars: The Last Jedi. Available exclusively at Disney Store, DisneyStore.com, and Disney Parks.
Itty Bitty Plush
Limited Edition General Leia, Finn, Rey, Limited Edition Kylo Ren, 2 pack Supreme Leader Snoke & Praetorian Guard (Limited Quantity-Hallmark.com exclusive), and BB-9E.
BB-8 Mug with Sound, Rey Keepsake Ornament, and Praetorian Guard Keepsake Ornament.
Star Wars Force Link BB-8 2-in-1 Mega Playset
Activate amazing Force Link sounds, phrases, and lights in the BB-8 2-in-1 Mega playset, including Force Link wearable technology! BB-8 easily opens to reveal a multi-level playset including 3 Force Link activation areas with lights and sounds, as well as 6 areas of play and awesome play features including trap doors, firing projectiles, and more! The BB-8 2-in-1 Mega playset also includes two 3.75-inch scale Force Link-activated figures — Supreme Leader Snoke and Elite Praetorian Guard (with Single Blade) — so kids can immediately imagine recreating their own Star Wars action!
Star Wars The Black Series Poe Dameron Electronic X-Wing Pilot Helmet
Kids and fans alike can imagine the biggest battles and missions in the Star Wars saga with helmets from The Black Series! With exquisite features and decoration, this series embodies the quality and realism that Star Wars devotees love. An ace X-wing fighter pilot, Poe Dameron is a leader in the Resistance’s fight against the evil First Order. Imagine soaring into battle alongside the Resistance with this Poe Dameron Electronic X-Wing Pilot helmet that features an internal microphone that activates battle sounds and interaction with Poe’s right-hand droid, BB-8! Helmet also features a retractable polarizing visor and speech projector, so kids can imagine gearing up like Poe Dameron and blasting into the fight against the First Order.
Star Wars Force Link Starter Set
Bring the galaxy to life with Force Link! Recreate the adventures of a galaxy far, far away with Force Link, a new interactive play system from Hasbro that gives kids the sound effects and phrases from the Star Wars movies right in the palms of their hands! Wear Force Link wearable technology to activate lights, sounds, and phrases in Force Link-activated figures, accessories, vehicles, and playsets! With Force Link, kids can bring some of their favorite Star Wars adventures to life! When kids wear the included Force Link wearable technology and pick up the included 3.75-inch scale Kylo Ren figure, they can activate authentic sounds and phrases! Kids can imagine sending Kylo Ren into fiery battle with the included Lightsaber accessory, and imagine recreating their favorite scenes and adventures from Star Wars.
First Order Heavy Assault Walker
Grab the First Order Heavy Assault Walker and lumber into battle against Poe, Rey and the Resistance allies. Fire the head-mounted spring-loaded shooters and take aim with the rapid-fire stud shooter on top. When you run short on ammo, open the compartments and reload. If the Resistance fighters get too close, drop the mines at the back to give them a big surprise! Can the Resistance defeat this tough walker? That’s for you to decide…
Droid Inventor Kit
Kids can create their own droid and bring it to life using littleBits electronic Bits! With the Droid Inventor app, they’ll give their droid new abilities and take it on 17+ missions. Then they’ll level-up their inventor skills, reconfiguring parts to design any droid they can dream up.
Propel Star Wars Battle Drones
Bring the magic of flight to a whole new dimension with the Propel T64 X-wing starfighter, TIE Advanced X1 and the 74Z Speeder Bike quadcopter. You can fly these drones at top speeds up to 35 miles per hour and engage friends and family in exciting multiplayer battles! Now comes with a companion app.
BB-8 App-Enabled Droid, R2-D2 App-Enabled Droid, and BB-9E App-Enabled Droid
BB-8, BB-9E, and R2-D2 are astromech droids from a galaxy far, far away…. Powered by the new Sphero App-Enabled Droids app, drive your droids, send them on patrol together, and more. Roam iconic ship interiors and memorable locations from the Star Wars saga through augmented reality and the Droid Trainer accessory. Each droid has different holographic environments to explore. These droids span decades of adventure from Star Wars saga – iconic R2-D2 is a veteran of the Rebel Alliance, BB-8 is a trusty astromech droid of the Resistance, and BB-9E is the First Order’s rolling menace. The specialized tech in these droids make them unlike any other. Watch them interact together and view films from the Star Wars saga with BB-8, BB-9E, and R2-D2 reacting by your side. Immerse yourself in the Star Wars galaxy. These are the droids you’re looking for.
Hero Droid BB-8
Bring home a beloved and iconic Star Wars character with Hero Droid BB-8! This interactive droid stands at a lifelike scale of 16 inches tall (19 inches with antenna). It moves smoothly and is capable of realistic interactions – just like in the film! Set Hero Droid BB-8 to Follow Me mode and it will roll beside you just as loyally as it would follow Rey or Poe! With voice recognition and remote control capabilities, it is fully interactive and ready to spin into action.
Visit StarWars.Com for more.